Product Development and Marketing Executive
Tom Jasinski provides early conceptual stage advice and initial screening for YEI’s Venture Creation Program (VCP), while also serving as a YEI mentor to several startup teams accepted into the VCP and YEI Fellowship programs. A Yale College grad (JE ’78), Tom’s background includes an unusually wide range of US and international corporate and entrepreneurial experiences. His corporate work includes pan-European marketing responsibility for a portfolio of flagship Mars brands (Mars, Snickers and Twix), as well as several major ad agencies with clients like P&G, Duracell, Exxon, Seagram’s, Quaker, Kraft, Alka-Seltzer, Nintendo and Radio City Music Hall. Tom has specific expertise in FMCG new product development, brand management, international marketing, food and wine, software, retail, media, creative services management and entertainment. His entrepreneurial experience includes a Sand Hill Road/VC-backed early stage software startup based in SF and Austin, a retail JV development with a public company and a bootstrap/garage-based startup (literally) with a very successful software developer.