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Below are some of YEI's favorite books and sites to help you begin to map out your business—from attracting customers to building a team.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries.
Founders at Work: Stories of Startups’ Early Days, by Jessica Livingston.
Business Model Generation, by Alexander Osterwalder and Yves Pigneur.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey Moore
Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups, by David Rose.
Getting to Plan B: Breaking Through to a Better Business Model, by John Mullins and Randy Komisar.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz.
TechCrunch: Startup profiles, new Internet product reviews and breaking tech news.
PandoDaily: Tech news, analysis and commentary, with a focus on Silicon Valley and startups.
ReadWrite: Web tech news, reviews and analysis.
Venture Hacks: Advice for startups.
Re/code: Independent tech news, reviews and analysis.
Hack Education: Education technology and the future of learning.
Asana: Asana allows you to capture your team’s tasks and conversations in one place and then view this information in a variety of ways to help you save time, prioritize and achieve your team’s goals.
Basecamp: A web-based project management tool that offers to-do lists, web-based text documents, milestone management, file sharing, time tracking and a messaging system.
Legal Info for Startups
Founder’s Workbench: A free online resource by law firm Goodwin Procter that helps entrepreneurs navigate the legal and organizational challenges faced by startups and emerging companies.
Design Kit: Providing a toolkit for human-centered design.
How to Name a Business: Advice from the U.S. Small Business Administration.
Considerations for Selecting a Trademark: Advice from the International Trademark Association.
Trademark Searching: Advice from the International Trademark Association.