Reference Room

Below are some of YEI's favorite books and sites to help you begin to map out your business—from attracting customers to building a team. 

Looking for comprehensive books and digital resources to make a business plan or conduct market research? Check out Yale Library's Resources for Entrepreneurship at Yale!


The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries. 

Founders at Work: Stories of Startups’ Early Days, by Jessica Livingston. 

Business Model Generation, by Alexander Osterwalder and Yves Pigneur.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey Moore

Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups, by David Rose. 

Do More Faster: Tech Stars Lessons to Accelerate Your Startup, by Brad Feld. 

Getting Everything You Can Out Of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, by Jay Abraham. 

The Startup Owner's Manual: The Step-by-Step Guide to Building a Great Company, by Steve Blank. 

Getting to Plan B: Breaking Through to a Better Business Model, by John Mullins and Randy Komisar. 

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz.


TechCrunch: Startup profiles, new Internet product reviews and breaking tech news. 

PandoDaily: Tech news, analysis and commentary, with a focus on Silicon Valley and startups. 

ReadWrite: Web tech news, reviews and analysis. 

Venture Hacks: Advice for startups.

Re/code: Independent tech news, reviews and analysis. 

Hack Education: Education technology and the future of learning. 

Team Management

Asana: Asana allows you to capture your team’s tasks and conversations in one place and then view this information in a variety of ways to help you save time, prioritize and achieve your team’s goals. 

Basecamp: A web-based project management tool that offers to-do lists, web-based text documents, milestone management, file sharing, time tracking and a messaging system. 

Legal Info for Startups

Founder’s Workbench: A free online resource by law firm Goodwin Procter that helps entrepreneurs navigate the legal and organizational challenges faced by startups and emerging companies. 

Human-Centered Design

Design Kit: Providing a toolkit for human-centered design.

Naming/Trademark Considerations

How to Name a Business: Advice from the U.S. Small Business Administration.

Considerations for Selecting a Trademark: Advice from the International Trademark Association.

Trademark Searching: Advice from the International Trademark Association.

How to Check if a Trademark Is Already Registered