On Feb. 28, students filled the tables in a workshop space at the Center for Engineering, Innovation and Design for a hands-on experience in designing and launching a company called Start Something. Taught by Alena Gribskov, program director of YEI and Kyle Jensen, an entrepreneur-in-residence at YEI, angel investor and scientist. the six-hour workshop was particularly geared toward students with an interest in commercializaing engineering-based innovations and was co-sponsored by the Yale School of Engineering and Applied Science. Other Start Something workshops have focused on food businesses and sustainability concepts.
Start Something offers students a primer in the lean startup method which emphasizes early customer validation for a concept and iterative product releases that reflect customer feedback and input. Lean startup allows entrepreneurs to reduce market risk by determining cutomer need and willingness to buy before large investments come into play. A few scenes from the workshop are below. Want more? Check out our Flickr page!